Do the first few words you use to describe your company accurately reflect who you are?

Are you able to hold your hand on your heart and honestly say “this is us?”

Or do you have a degree of embarrassment that your first message is closer to fiction than reality?

Because the simple fact of the matter is we’ll always get caught out trying to tell a made-up story about ourselves, rather than telling someone who we really are.

The irony is, all businesses have a great true story to tell. For a start, we all solve people’s problems in different ways.

All of which is why we should avoid telling a story that is the equivalent to putting lipstick on a pig.

A pig in its own right is a lovely animal.

But just as attempting to pretty up a pig with lipstick achieves the opposite, so does trying to embellish your own company with a story that doesn’t ring true.

True words, well told, will always trump false words…no matter how much spin you put on it.