Your first story should reveal your purpose

By making sure your first story has a purpose statement, you're more likely to engage with your potential audience
Your first story in a business is a chance to show your purpose, to engage our emotions. Make it count.
Photo by Rucksack Magazine on Unsplash

The story a business tells about itself heavily weights our opinion of it.

Indeed, purely based on its story we may or may not purchase its products or service.

We quickly read beyond its what…what it sells. This is the ‘head’ bit we readily take onboard.

We really want to know who the business is.

We want to know why we should buy. This is the ‘heart’ bit.

To appeal to our heart, to our emotions, a business needs to reveal its purpose.

That is, the reason it exists, and why you may be interested.

Xero makes ‘Beautiful Business & Accounting Software’.

Punchline ‘co-designs clarity of value proposition in 2-10 words’.

What’s your business purpose? Do you appeal to potential customers’ hearts?

If you, or a colleague is having trouble nailing your first story, give Punchline a call.

We’re powerful business storytellers.

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