PledgeMe starts its story (tagline) perfectly

PledgeMe starts its story (tagline) perfectly

Apr. 6, 2017 by

PledgeMe starts its story (tagline) perfectly Never, ever, believe anyone who says that creating a tagline or slogan or positioning statement is easy. It can’t be since it is a

‘Own the journey, not the machine’ – Mevo’s message hits all the right buttons

‘Own the journey, not the machine’ – Mevo’s message hits all the right buttons

Mar. 10, 2017 by

Mevo, a pay-by-the-hour electric car startup (though pretty well-funded) based in Wellington’s Biz Dojo, has excellent messaging – I can’t fault it. Its message starts with its name – Mevo.

Good Taste cook themselves a million dollar message

Good Taste cook themselves a million dollar message

Dec. 15, 2016 by

The message, the wording, the persuasive intent of this advertisement above is pretty damn good. The billboard I walk past often first got me interested when The Good Taste Company’s dips,

For message making process, a picture is worth a 1000 words

For message making process, a picture is worth a 1000 words

Dec. 2, 2016 by

Crafting a million dollar message is as much process as it is art. But a process is a boring explain, and in the spirit of a picture being worth a

Why ad agencies are terrible at taglines

Why ad agencies are terrible at taglines

Jul. 11, 2016 by

Now advertising agencies are good at imagination and creation, at mocking-up and perfecting collateral associated with a brand. But, and at the risk of being hung out to dry, those

Why blog ghostwriting is an honourable gig

Why blog ghostwriting is an honourable gig

Jan. 27, 2016 by

You might think there would be a degree of angst in blog ghostwriting – creating original social media content in helping business people tell their stories. After all, the egos of many