Without original content, a website looks like no one is at home

Without original content, a website looks like no one is at home

Oct. 22, 2015 by

Not maintaining a business website’s blog and news makes it appear as if no one is at home. Put another way, there’s nothing worse than checking out the news or

Petrol saving ad, too clever by half

Petrol saving ad, too clever by half

May. 12, 2015 by

Have a look at the pix of a billboard on Wellington’s Adelaide Road. Now, I walk past this most mornings, and have the comparative luxury of enough time to figure

Why your company’s tagline has to do your message’s heavy lifting

Why your company’s tagline has to do your message’s heavy lifting

Mar. 11, 2015 by

Where does a company’s story start? Often right from its brand name. But often that doesn’t really tell you what it does, what it promises, why a consumer should care.

Why you’re mad not to use infographics…when they fit

Why you’re mad not to use infographics…when they fit

Feb. 23, 2015 by

The infographic, also known as data visualisation, is one of those a picture is worth a thousand words examples, literally. Their ability to convey information, and ideally knowledge, of the

‘Solution’ is not the solution – even if it sounds like it should be

‘Solution’ is not the solution – even if it sounds like it should be

Feb. 18, 2015 by

Inspired, or rather uninspired by the use of the world ‘solution’ in a brand name or tagline, the thought came around what other words should be given the big miss.

A picture (in the mind) is worth much more than a thousand words

A picture (in the mind) is worth much more than a thousand words

Feb. 2, 2015 by

If we’re being persuasive with our messages, we must make it easy for our readers. One of the keys to this is making your idea, or whatever it is that