Orwell’s right…but persuasive messages take more than just good writing

Orwell’s right…but persuasive messages take more than just good writing

Dec. 16, 2014 by

A recent Quartz article compares The Economist magazine’s style book for writing to Bloomberg’s. Across a lot of differences – including one major one on how much you should ‘interfere’

Why your message has to be simple – and how to make it so

Why your message has to be simple – and how to make it so

Nov. 18, 2014 by

Simplicity thrills, complexity kills. And, somewhat paradoxically, the shorter the message, the more effort it takes to refine it to simple. (That’s why an organisation’s tagline – the two to

Why your message can only have one central truth

Why your message can only have one central truth

Nov. 4, 2014 by

The problem with many messages, from taglines to web home pages, is they try to say too much. Instead of presenting one clear argument, a proof, of what’s on offer,

Getting your brand name right or wrong…it is where fools rush in

Getting your brand name right or wrong…it is where fools rush in

Oct. 22, 2014 by

As someone who, for a felted wool ball I tried to commercialise, came up with one name ‘Sheep Balls’, I’m only too well aware of the dangers of a poor

Why your messages that matter, matter

Why your messages that matter, matter

Oct. 15, 2014 by

This is a blog, business and belief in better messaging. It is predicated on one main premise – we’re all selling something. Therefore, the messages, the stories, we tell about