The message, the wording, the persuasive intent of this advertisement above is pretty damn good. The billboard I walk past often first got me interested when The Good Taste Company’s dips,
Feb. 18, 2015 by Peter Kerr
Inspired, or rather uninspired by the use of the world ‘solution’ in a brand name or tagline, the thought came around what other words should be given the big miss.
Dec. 2, 2014 by Peter Kerr
Or, why your tagline needs to nail your company’s promise If your company name doesn’t indicate what you do, then the tagline, sometimes known as a slogan, is especially important.