Good Taste cook themselves a million dollar message

Good Taste cook themselves a million dollar message

Dec. 15, 2016 by

The message, the wording, the persuasive intent of this advertisement above is pretty damn good. The billboard I walk past often first got me interested when The Good Taste Company’s dips,

‘Solution’ is not the solution – even if it sounds like it should be

‘Solution’ is not the solution – even if it sounds like it should be

Feb. 18, 2015 by

Inspired, or rather uninspired by the use of the world ‘solution’ in a brand name or tagline, the thought came around what other words should be given the big miss.

A tagline…nailed

A tagline…nailed

Dec. 9, 2014 by

Look at the following picture outside Trade Aid’s central Wellington shop.   Then check its tagline (which indeed is the first thing you see) Hand made change Three words that

Would you start a story by giving it a misleading headline?

Would you start a story by giving it a misleading headline?

Dec. 2, 2014 by

Or, why your tagline needs to nail your company’s promise If your company name doesn’t indicate what you do, then the tagline, sometimes known as a slogan, is especially important.

So, what does CallActive actually do?

So, what does CallActive actually do?

Nov. 25, 2014 by

What do you think the billboard pictured below in Wellington, New Zealand’s capital city, is ‘selling’? You certainly can’t tell from its tagline – defined at About.com as “a slogan

Why your message can only have one central truth

Why your message can only have one central truth

Nov. 4, 2014 by

The problem with many messages, from taglines to web home pages, is they try to say too much. Instead of presenting one clear argument, a proof, of what’s on offer,