PledgeMe starts its story (tagline) perfectly Never, ever, believe anyone who says that creating a tagline or slogan or positioning statement is easy. It can’t be since it is a
Mar. 10, 2017 by Peter Kerr
Mevo, a pay-by-the-hour electric car startup (though pretty well-funded) based in Wellington’s Biz Dojo, has excellent messaging – I can’t fault it. Its message starts with its name – Mevo.
Oct. 22, 2015 by Peter Kerr
Not maintaining a business website’s blog and news makes it appear as if no one is at home. Put another way, there’s nothing worse than checking out the news or
Feb. 23, 2015 by Peter Kerr
The infographic, also known as data visualisation, is one of those a picture is worth a thousand words examples, literally. Their ability to convey information, and ideally knowledge, of the
Feb. 18, 2015 by Peter Kerr
Inspired, or rather uninspired by the use of the world ‘solution’ in a brand name or tagline, the thought came around what other words should be given the big miss.