PledgeMe starts its story (tagline) perfectly

PledgeMe starts its story (tagline) perfectly

Apr. 6, 2017 by

PledgeMe starts its story (tagline) perfectly Never, ever, believe anyone who says that creating a tagline or slogan or positioning statement is easy. It can’t be since it is a

‘Own the journey, not the machine’ – Mevo’s message hits all the right buttons

‘Own the journey, not the machine’ – Mevo’s message hits all the right buttons

Mar. 10, 2017 by

Mevo, a pay-by-the-hour electric car startup (though pretty well-funded) based in Wellington’s Biz Dojo, has excellent messaging – I can’t fault it. Its message starts with its name – Mevo.

Why blog ghostwriting is an honourable gig

Why blog ghostwriting is an honourable gig

Jan. 27, 2016 by

You might think there would be a degree of angst in blog ghostwriting – creating original social media content in helping business people tell their stories. After all, the egos of many

Without original content, a website looks like no one is at home

Without original content, a website looks like no one is at home

Oct. 22, 2015 by

Not maintaining a business website’s blog and news makes it appear as if no one is at home. Put another way, there’s nothing worse than checking out the news or

Why you’re mad not to use infographics…when they fit

Why you’re mad not to use infographics…when they fit

Feb. 23, 2015 by

The infographic, also known as data visualisation, is one of those a picture is worth a thousand words examples, literally. Their ability to convey information, and ideally knowledge, of the

‘Solution’ is not the solution – even if it sounds like it should be

‘Solution’ is not the solution – even if it sounds like it should be

Feb. 18, 2015 by

Inspired, or rather uninspired by the use of the world ‘solution’ in a brand name or tagline, the thought came around what other words should be given the big miss.