Category Archives: Marketing

Do all the political parties has a random cliche slogan generator to create their key message? After all, this is their value proposition. Or, is the brief to be so bland that people are bored into voting for them? Even ‘at least the election has got more interesting’ Jacinda Ardern has not taken the opportunity … Continue reading Are these the most boring political slogans ever?

You might think there would be a degree of angst in blog ghostwriting – creating original social media content in helping business people tell their stories. After all, the egos of many writers are attached to seeing their own names in print. But, in my case anyway, it is the opposite. Blog ghostwriting, on behalf of someone … Continue reading Why blog ghostwriting is an honourable gig

Have a look at the pix of a billboard on Wellington’s Adelaide Road. Now, I walk past this most mornings, and have the comparative luxury of enough time to figure out what it is trying to say. It took me a couple of goes, and a bit of time to do so. But pity the … Continue reading Petrol saving ad, too clever by half

Where does a company’s story start? Often right from its brand name. But often that doesn’t really tell you what it does, what it promises, why a consumer should care. That means a tagline has is in fact its headline. It is the beginning of a company’s story. Indeed, it is what someone can and … Continue reading Why your company’s tagline has to do your message’s heavy lifting

The infographic, also known as data visualisation, is one of those a picture is worth a thousand words examples, literally. Their ability to convey information, and ideally knowledge, of the sort that allows you to go “ah ha” that’s interesting, is increasingly important. That’s because images themselves have much more ability to be viral – … Continue reading Why you’re mad not to use infographics…when they fit

A recent Quartz article compares The Economist magazine’s style book for writing to Bloomberg’s. Across a lot of differences – including one major one on how much you should ‘interfere’ (my term) with or edit a writer’s words – the style books both agree on one thing. That is, that  George Orwell’s six timeless rules … Continue reading Orwell’s right…but persuasive messages take more than just good writing

Look at the following picture outside Trade Aid’s central Wellington shop. Then check its tagline (which indeed is the first thing you see) Hand made change Three words that combine to make a distinctive, different and desirable message. Not only does it reflect the change that Trade Aid is helping to bring to under-developed economies, … Continue reading A tagline…nailed

This is a blog, business and belief in better messaging. It is predicated on one main premise – we’re all selling something. Therefore, the messages, the stories, we tell about our products and services, matter. Why? In today’s instant and digital world, we have limited time to capture and hold people’s’ attention. We move on, … Continue reading Why your messages that matter, matter