Why blog ghostwriting is an honourable gig

Why blog ghostwriting is an honourable gig

Jan. 27, 2016 by

You might think there would be a degree of angst in blog ghostwriting – creating original social media content in helping business people tell their stories. After all, the egos of many

Petrol saving ad, too clever by half

Petrol saving ad, too clever by half

May. 12, 2015 by

Have a look at the pix of a billboard on Wellington’s Adelaide Road. Now, I walk past this most mornings, and have the comparative luxury of enough time to figure

Why your company’s tagline has to do your message’s heavy lifting

Why your company’s tagline has to do your message’s heavy lifting

Mar. 11, 2015 by

Where does a company’s story start? Often right from its brand name. But often that doesn’t really tell you what it does, what it promises, why a consumer should care.

Why you’re mad not to use infographics…when they fit

Why you’re mad not to use infographics…when they fit

Feb. 23, 2015 by

The infographic, also known as data visualisation, is one of those a picture is worth a thousand words examples, literally. Their ability to convey information, and ideally knowledge, of the

Orwell’s right…but persuasive messages take more than just good writing

Orwell’s right…but persuasive messages take more than just good writing

Dec. 16, 2014 by

A recent Quartz article compares The Economist magazine’s style book for writing to Bloomberg’s. Across a lot of differences – including one major one on how much you should ‘interfere’

A tagline…nailed

A tagline…nailed

Dec. 9, 2014 by

Look at the following picture outside Trade Aid’s central Wellington shop.   Then check its tagline (which indeed is the first thing you see) Hand made change Three words that