You might think there would be a degree of angst in blog ghostwriting – creating original social media content in helping business people tell their stories. After all, the egos of many
Mar. 11, 2015 by Peter Kerr
Where does a company’s story start? Often right from its brand name. But often that doesn’t really tell you what it does, what it promises, why a consumer should care.
Feb. 23, 2015 by Peter Kerr
The infographic, also known as data visualisation, is one of those a picture is worth a thousand words examples, literally. Their ability to convey information, and ideally knowledge, of the
Dec. 16, 2014 by Peter Kerr
A recent Quartz article compares The Economist magazine’s style book for writing to Bloomberg’s. Across a lot of differences – including one major one on how much you should ‘interfere’