PledgeMe starts its story (tagline) perfectly Never, ever, believe anyone who says that creating a tagline or slogan or positioning statement is easy. It can’t be since it is a
Mar. 10, 2017 by Peter Kerr
Mevo, a pay-by-the-hour electric car startup (though pretty well-funded) based in Wellington’s Biz Dojo, has excellent messaging – I can’t fault it. Its message starts with its name – Mevo.
Dec. 15, 2016 by Peter Kerr
The message, the wording, the persuasive intent of this advertisement above is pretty damn good. The billboard I walk past often first got me interested when The Good Taste Company’s dips,
Oct. 22, 2015 by Peter Kerr
Not maintaining a business website’s blog and news makes it appear as if no one is at home. Put another way, there’s nothing worse than checking out the news or