Category Archives: messages that matter

If we’re being persuasive with our messages, we must make it easy for our readers. One of the keys to this is making your idea, or whatever it is that you’re selling, easy to picture. No matter how abstract your concept, unless someone can see it concretely in their mind’s eye, you’ll never get them … Continue reading A picture (in the mind) is worth much more than a thousand words

A recent Quartz article compares The Economist magazine’s style book for writing to Bloomberg’s. Across a lot of differences – including one major one on how much you should ‘interfere’ (my term) with or edit a writer’s words – the style books both agree on one thing. That is, that  George Orwell’s six timeless rules … Continue reading Orwell’s right…but persuasive messages take more than just good writing