Collaborative message making means you can make 1 + 1 = 3

Collaborative message making means you can make 1 + 1 = 3

Jan. 13, 2015 by

Show me someone who knows it all – and I’ll get them to run for god. Luckily (or unluckily, depending on your point of view) no one knows everything. No

Why your message has to be simple – and how to make it so

Why your message has to be simple – and how to make it so

Nov. 18, 2014 by

Simplicity thrills, complexity kills. And, somewhat paradoxically, the shorter the message, the more effort it takes to refine it to simple. (That’s why an organisation’s tagline – the two to