‘Solution’ is not the solution – even if it sounds like it should be

‘Solution’ is not the solution – even if it sounds like it should be

Feb. 18, 2015 by

Inspired, or rather uninspired by the use of the world ‘solution’ in a brand name or tagline, the thought came around what other words should be given the big miss.

A picture (in the mind) is worth much more than a thousand words

A picture (in the mind) is worth much more than a thousand words

Feb. 2, 2015 by

If we’re being persuasive with our messages, we must make it easy for our readers. One of the keys to this is making your idea, or whatever it is that

Collaborative message making means you can make 1 + 1 = 3

Collaborative message making means you can make 1 + 1 = 3

Jan. 13, 2015 by

Show me someone who knows it all – and I’ll get them to run for god. Luckily (or unluckily, depending on your point of view) no one knows everything. No

A tagline…nailed

A tagline…nailed

Dec. 9, 2014 by

Look at the following picture outside Trade Aid’s central Wellington shop.   Then check its tagline (which indeed is the first thing you see) Hand made change Three words that

Would you start a story by giving it a misleading headline?

Would you start a story by giving it a misleading headline?

Dec. 2, 2014 by

Or, why your tagline needs to nail your company’s promise If your company name doesn’t indicate what you do, then the tagline, sometimes known as a slogan, is especially important.

So, what does CallActive actually do?

So, what does CallActive actually do?

Nov. 25, 2014 by

What do you think the billboard pictured below in Wellington, New Zealand’s capital city, is ‘selling’? You certainly can’t tell from its tagline – defined at About.com as “a slogan