Petrol saving ad, too clever by half

Petrol saving ad, too clever by half

May. 12, 2015 by

Have a look at the pix of a billboard on Wellington’s Adelaide Road. Now, I walk past this most mornings, and have the comparative luxury of enough time to figure

‘Solution’ is not the solution – even if it sounds like it should be

‘Solution’ is not the solution – even if it sounds like it should be

Feb. 18, 2015 by

Inspired, or rather uninspired by the use of the world ‘solution’ in a brand name or tagline, the thought came around what other words should be given the big miss.

A picture (in the mind) is worth much more than a thousand words

A picture (in the mind) is worth much more than a thousand words

Feb. 2, 2015 by

If we’re being persuasive with our messages, we must make it easy for our readers. One of the keys to this is making your idea, or whatever it is that

Collaborative message making means you can make 1 + 1 = 3

Collaborative message making means you can make 1 + 1 = 3

Jan. 13, 2015 by

Show me someone who knows it all – and I’ll get them to run for god. Luckily (or unluckily, depending on your point of view) no one knows everything. No

Orwell’s right…but persuasive messages take more than just good writing

Orwell’s right…but persuasive messages take more than just good writing

Dec. 16, 2014 by

A recent Quartz article compares The Economist magazine’s style book for writing to Bloomberg’s. Across a lot of differences – including one major one on how much you should ‘interfere’

A tagline…nailed

A tagline…nailed

Dec. 9, 2014 by

Look at the following picture outside Trade Aid’s central Wellington shop.   Then check its tagline (which indeed is the first thing you see) Hand made change Three words that