Category Archives: slogan

Far too often, as if they’ve pulled terms from a cliche-word-generator, an organisation’s first most important message is meaningless. Their 2-10 word opening story – as a value proposition, slogan, tagline – fails. It fizzles instead of flying, is a three cent mess, rather than being a Million Dollar Message. And instead of inspiring more … Continue reading The seven words your value proposition, slogan or tagline should NEVER have

Do all the political parties have a random cliche slogan generator to create their key message? After all, this is their value proposition. Or, is the brief to be so bland that people are bored into voting for them? Even ‘at least the election has got more interesting’ Jacinda Ardern has not taken the opportunity … Continue reading Are these the most boring political slogans ever?