PledgeMe starts its story (tagline) perfectly

PledgeMe starts its story (tagline) perfectly

Apr. 6, 2017 by

PledgeMe starts its story (tagline) perfectly Never, ever, believe anyone who says that creating a tagline or slogan or positioning statement is easy. It can’t be since it is a

Good Taste cook themselves a million dollar message

Good Taste cook themselves a million dollar message

Dec. 15, 2016 by

The message, the wording, the persuasive intent of this advertisement above is pretty damn good. The billboard I walk past often first got me interested when The Good Taste Company’s dips,

Why ad agencies are terrible at taglines

Why ad agencies are terrible at taglines

Jul. 11, 2016 by

Now advertising agencies are good at imagination and creation, at mocking-up and perfecting collateral associated with a brand. But, and at the risk of being hung out to dry, those

Why your company’s tagline has to do your message’s heavy lifting

Why your company’s tagline has to do your message’s heavy lifting

Mar. 11, 2015 by

Where does a company’s story start? Often right from its brand name. But often that doesn’t really tell you what it does, what it promises, why a consumer should care.

‘Solution’ is not the solution – even if it sounds like it should be

‘Solution’ is not the solution – even if it sounds like it should be

Feb. 18, 2015 by

Inspired, or rather uninspired by the use of the world ‘solution’ in a brand name or tagline, the thought came around what other words should be given the big miss.

Collaborative message making means you can make 1 + 1 = 3

Collaborative message making means you can make 1 + 1 = 3

Jan. 13, 2015 by

Show me someone who knows it all – and I’ll get them to run for god. Luckily (or unluckily, depending on your point of view) no one knows everything. No