PledgeMe starts its story (tagline) perfectly Never, ever, believe anyone who says that creating a tagline or slogan or positioning statement is easy. It can’t be since it is a
Dec. 15, 2016 by Peter Kerr
The message, the wording, the persuasive intent of this advertisement above is pretty damn good. The billboard I walk past often first got me interested when The Good Taste Company’s dips,
Mar. 11, 2015 by Peter Kerr
Where does a company’s story start? Often right from its brand name. But often that doesn’t really tell you what it does, what it promises, why a consumer should care.
Feb. 18, 2015 by Peter Kerr
Inspired, or rather uninspired by the use of the world ‘solution’ in a brand name or tagline, the thought came around what other words should be given the big miss.
Jan. 13, 2015 by Peter Kerr
Show me someone who knows it all – and I’ll get them to run for god. Luckily (or unluckily, depending on your point of view) no one knows everything. No