Category Archives: value proposition

Far too often, as if they’ve pulled terms from a cliche-word-generator, an organisation’s first most important message is meaningless. Their 2-10 word opening story – as a value proposition, slogan, tagline – fails. It fizzles instead of flying, is a three cent mess, rather than being a Million Dollar Message. And instead of inspiring more … Continue reading The seven words your value proposition, slogan or tagline should NEVER have

As a value proposition ‘Ours not mine’ is a pretty emotionally powerful set of three words. Its Million Dollar Message is self-evident. So hats off to the national organisation which also has a great tagline in ‘Giving nature a voice’. The poster lines a design company’s window display I regularly walk past. It may be … Continue reading Forest & Bird nail a value proposition with ‘Ours not mine’

Do all the political parties have a random cliche slogan generator to create their key message? After all, this is their value proposition. Or, is the brief to be so bland that people are bored into voting for them? Even ‘at least the election has got more interesting’ Jacinda Ardern has not taken the opportunity … Continue reading Are these the most boring political slogans ever?