Tag Archives: authentic

Tell an authentic story, not an imaginary one

Metaphor, million dollar message, one central truth, punchline, value proposition
By being authentic, we do our business the most good. An imaginary story is a waste of time
An authentic person is just like an authentic business…which tells real stories.
Photo by Frans Hulet on Unsplash

Advertising is often the art, or deception, of putting a gloss on what we do.

That is, trying to make a product or service bigger, or better sounding, than it really is.

There’s an inherent danger in this approach.

In the same way that if you tell a lie, you then have to remember what you said; telling an imaginary or made-up story about yourself means remembering a non-truth.

That’s tricky. It’s not authentic.

Not only are you trying to fool someone else, you’re trying to fool yourself.

But the thing is, we all have true, good stories about ourselves and our businesses which will appeal to customers.

Candour is respected by others…and it means we don’t have to remember what we’ve said.

Why bother blogging?

Metaphor, Native advertising, Persuasive message, punchline, , , ,

Photo by Alvaro Serrano on Unsplash

In an age where the world’s awash with content of multiple kinds, what’s the use of blogging?

An obvious-ish answer is because Google doesn’t like seeing static websites.

From that point of view, regularly updated material in the form of a blog creates change, reminds the internet’s largest search engine that you’re still alive and kicking.

That’s important, but perhaps not as significant as the opportunity blogging provides to tell your own story – your authentic story.

Now, if you’re lucky, someone else with a publishing outlet may tell your story on their behalf. Almost invariably however, the angle they’ll take isn’t necessarily what you would’ve chosen.

Blogging allows you to tell your own story in your own words.

The other great advantage of blogging is by putting those words down on paper (metaphorically speaking), you’re forced to make semi-formed ideas more concrete.

And converting those semi-formed ideas into written form is hugely powerful in refining and relating the stories people want to hear about a business, your business.

Blogging forces you to think about what it is you’re trying to say. Blogging builds believability.

Now I’m sure there’s many other reasons to blog and tell your own stories. What’s some of those other reasons?