first story - Punchline

The story a business tells about itself heavily weights our opinion of it.

Indeed, purely based on its story we may or may not purchase its products or service.

We quickly read beyond its what…what it sells. This is the ‘head’ bit we readily take onboard.

We really want to know who the business is.

We want to know why we should buy. This is the ‘heart’ bit.

To appeal to our heart, to our emotions, a business needs to reveal its purpose.

That is, the reason it exists, and why you may be interested.

Xero makes ‘Beautiful Business & Accounting Software’.

Punchline ‘co-designs clarity of value proposition in 2-10 words’.

What’s your business purpose? Do you appeal to potential customers’ hearts?

If you, or a colleague is having trouble nailing your first story, give Punchline a call.

We’re powerful business storytellers.

A Million Dollar Message ‘North Star’ helps keep all stories about your business on track. Photo by Andrew Preble on Unsplash

All businesses are telling their stories all the time.

But it can be a mightily difficult task to retain coherence in all those stories. (Different people tell different stories in different ways).

It is very easy to go off on a tangent as you illustrate your different products and services.

Such tangents are natural good and useful…as long as they align with a business’s core message.

This is one reason to have a powerful and resonating first story – the first thing read on a website.

As well as telling customers your what and why, it also acts as a ‘North Star’ or lodestone for all other messaging.

So sure, you might and should tell your stories in different ways.

However, always, but always make sure these other stories reflect and reinforce your first Million Dollar Message.

Punchline