Why ad agencies are terrible at taglines

Why ad agencies are terrible at taglines

Jul. 11, 2016 by

Now advertising agencies are good at imagination and creation, at mocking-up and perfecting collateral associated with a brand. But, and at the risk of being hung out to dry, those

Why your message can only have one central truth

Why your message can only have one central truth

Nov. 4, 2014 by

The problem with many messages, from taglines to web home pages, is they try to say too much. Instead of presenting one clear argument, a proof, of what’s on offer,