Tag Archives: one story

Businesses only have the chance to tell one story. Make sure yours is a Million Dollar Message
By concentrating on one story, your first most important story, a business provides clarity for itself and its customers.
Photo by Matthew Henry on Unsplash

A business is, inevitably, many stories.

But we can tell only one story…at least initially.

Your first most important message therefore has to shoulder an awfully large amount of heavy lifting.

Because, this first story is essentially the promise we make to our customers.

It is a headline that invites a website visitor to explore, more.

It is a statement which provides both an understanding for a listener, and an allurement for them to ask for further information.

This first most important expression also needs to be able to stand alone alongside a brand or company name and provide clear understanding of what they’re about.

Now, later on a business can tell more of its stories – examples which reinforce and reflect its Million Dollar Message.

Unearthing this first story, this one story, is a challenge however, along with faceting and polishing it.

But as long as you’re only telling a single story, any business can and should tell theirs; beautifully, poetically.

An About video can only tell one story
A 90″ ‘About’ video only has about 10 sentences. You can’t tell more than one story with this limitation. Photo by Kushagra Kevat on Unsplash

If a website has an ‘About’ video, 90% of visitors will view it.

But don’t make the mistake of trying to put too much in it.

A script for a 90 second video will be about 10-12 sentences long – with the pictures supporting this written/spoken narrative.

Ten sentences means you only have the opportunity to say one thing about your business.

Sure, you might reinforce and give examples of that one thing – but do not introduce new subjects.

This purpose of a video is to illustrate the key point of your ‘About’.

It might be that your customer service is exceptional, you’re good at finding ingenious engineering answers, or you’re a team of award-winning software programmers.

Of course, you could be all three of these at once.

But, if so, put those separate pieces of information and illustrations of your story in individual videos.

Do not bury good stuff by shoving it in with other good stuff.

If you want people to remember you, tell one story, well illustrated, per video.

One story, with feeling.