We have helped many clients unearth their first, most important story. We are also the first to admit that it is a challenging, often messy, usually fun process.

Here’s testimonials from some businesses about the exercise we carried out with them.


Our Wellington people had the pleasure of a one on one workshop with Peter Kerr 2 months ago. I’ll set the scene, our team of 3, a whiteboard, a craft beer each and Peter’s intrinsic understanding of how this process works.
Without even realising we were doing it, we had drilled down and come back to the essence of what it is our business is setting out to achieve. We stripped back the jargon and re-connected with the ideas and ethos that underpin the success of our organisation. ‘Delivering engaged workspaces through really clever furniture.’
We are fortunate to see Peter on a very regular basis and beyond his valuable business intelligence and excellent sense of humour, I welcome our frequent and robust discourse and being challenged to check in that we are living and breathing our tag line.”

Emma Bell-Norris, Digital Content & Marketing Manager – Haworth by Europlan

“Our tagline wrangling session was, as Peter warned me beforehand, a real challenge. But refining our primary message to ‘Respectful. Respected. Recommended’ has helped focus all our communications efforts, including face-to-face discussions. It’s great too when our clients come back to us and say that’s exactly what they tell their own colleagues…that these three words describe exactly who and what we are.”

Peter Ryan, Licenced Immigration Adviser, Capital Immigration Services


‘Be open to change. Be ready to succeed’

Our engagement started with great serendipity. I hadn’t prioritised the problem until a chance meeting with Peter and tried to answer the ubiquitous “What do you do?” question.

The session was fun including some interesting technical problems when the UK team’s internet failed. Peter kept us on track and we’ve come up with a tagline I wouldn’t have predicted – but something we’re all happy with and that we can create some strong marketing themes around.

We love the calls to action.”

Richard Wyles, co-founder and CEO of Totara Learning (open source software)