Sometimes it it difficult to express your what and why in one sentence.

The concepts you’re trying to express may be too different, or you can’t link them smoothly.

Alternatively, you may have quite technical or complex products or services to sell.

Don’t be afraid to play with an idea equation. Give yourself permission to use the addition ‘+’ sign, or even a multiplication symbol ‘x’.

Equally there might be an advantage in using an equals sign ‘=’, but there doesn’t have to be. The two components you’re joining together can stand alone.

Such a mixing of words and mathematical symbols can be powerful, adding synergies beyond the words themselves.

one concept + another component = more that the two added together

There can be a neatness and symmetry to these idea equations, and we’re all capable of effortlessly combining ‘languages’ that live in different spheres.

Don’t be frightened to use them.