If a website has an ‘About’ video, 90% of visitors will view it.

But don’t make the mistake of trying to put too much in it.

A script for a 90 second video will be about 10-12 sentences long – with the pictures supporting this written/spoken narrative.

Ten sentences means you only have the opportunity to say one thing about your business.

Sure, you might reinforce and give examples of that one thing – but do not introduce new subjects.

This purpose of a video is to illustrate the key point of your ‘About’.

It might be that your customer service is exceptional, you’re good at finding ingenious engineering answers, or you’re a team of award-winning software programmers.

Of course, you could be all three of these at once.

But, if so, put those separate pieces of information and illustrations of your story in individual videos.

Do not bury good stuff by shoving it in with other good stuff.

If you want people to remember you, tell one story, well illustrated, per video.

One story, with feeling.