The story a business tells about itself heavily weights our opinion of it.

Indeed, purely based on its story we may or may not purchase its products or service.

We quickly read beyond its what…what it sells. This is the ‘head’ bit we readily take onboard.

We really want to know who the business is.

We want to know why we should buy. This is the ‘heart’ bit.

To appeal to our heart, to our emotions, a business needs to reveal its purpose.

That is, the reason it exists, and why you may be interested.

Xero makes ‘Beautiful Business & Accounting Software’.

Punchline ‘co-designs clarity of value proposition in 2-10 words’.

What’s your business purpose? Do you appeal to potential customers’ hearts?

If you, or a colleague is having trouble nailing your first story, give Punchline a call.

We’re powerful business storytellers.