It can be a tricky beast to uncover your why.

And while ‘to make a living’ may be part-truthful, it doesn’t differentiate you from 95% of other businesses out there.

If you’re struggling to provide a reason why someone might be interested in your product or service, try using ‘because’ after your ‘what’.

You might have to keep asking ‘because’ questions to gain a deeper truth or understanding…but persevere.

We make potato peelers because people need to peel potatoes.

…because a well-peeled potato is a beautiful thing.

…because potatoes grow in dirt and people don’t like dirty potatoes.

…because people would rather spend their time creating a dish than removing skin.

Keep digging, keep exploring; look for a reason or outcome which appeals to the heart.

Disclaimer: it is rarely I peel a potato these days. Its best nutrients, beyond its starch value, is in its skin.

As story simplifiers and message clarifiers, Punchline’s promise is to help you find your business ‘why’.

Give us a yell if you want a hand.