A keystone haiku? August 22, 2019Content marketing, Marketing, million dollar message, Persuasive message, punchline, value propositionaha, metaphorpunchline A first story must ring true, and a metaphor makes it come to lifePhoto by Mon Petit Chou Photography on Unsplash Your first story must Ring true; unearth an aha. Use a metaphor. Share this:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email a link to a friend (Opens in new window)Click to print (Opens in new window)Click to share on WhatsApp (Opens in new window) Related