The problem with many messages, from taglines to web home pages, is they try to say too much. Instead of presenting one clear argument, a proof, of what’s on offer, you get mixed messages. For our relatively straight-forward minds, which are always attempting to sift and categorise information, this is really confusing. Indeed, such is … Continue reading Why your message can only have one central truth
Category Archives: Brand name
As someone who, for a felted wool ball I tried to commercialise, came up with one name ‘Sheep Balls’, I’m only too well aware of the dangers of a poor brand name. A recent edition of The Economist has Johnson, a book reviewer, giving the once-over of Alexandra Watkins “infectious little book”. Watkins, the founder … Continue reading Getting your brand name right or wrong…it is where fools rush in