Category Archives: copywriting

BeWeDō founder Dr Mark Bradford has been developing what was originally his PhD thesis, into a marketable product for the past six years. He’s about about to leave his role as a senior design lecturer at Massey University and take BeWeDō® to market. His methodology is a way that organisations can improve meetings, workshops, seminars and other events; … Continue reading Seeing the wood from the trees; unearthing a story in a nutshell

…is you must first become a great story collector. Put another way, every story has parts of other stories in it. Now nothing we say or write is ever really original from a storyline perspective. But the way we put something together is very likely to be unique, and we can and should link into … Continue reading The secret of being a great storyteller…