Category Archives: one central truth

Keywords according to Google do not a story make

Marketing, Metaphor, one central truth, punchline, slogan, Tagline, value proposition, ,

Google’s pretty useful. It is difficult to imagine the internet without its all-pervasive presence. But trying to overly appeal to its search algorithm is an ugly way to craft your first story. Indeed, if one of the ultimate truth tests of your primary message is to respond to “what do you do?”, then attempting to … Continue reading Keywords according to Google do not a story make →

A business is invariably many stories…but you can tell only one

million dollar message, one central truth, punchline, slogan, Tagline, value proposition, , ,

Any business could create its narrative from many different objective viewpoints We all, as a business have different stories, different parts of our whole. But we can tell only one. Deconstructing your business to find your One Central Truth is necessary to unearth who you are. A Million Dollar Message emerges from a structured chaos … Continue reading A business is invariably many stories…but you can tell only one →