BeWeDō founder Dr Mark Bradford has been developing what was originally his PhD thesis, into a marketable product for the past six years. He’s about about to leave his role as a senior design lecturer at Massey University and take BeWeDō® to market. His methodology is a way that organisations can improve meetings, workshops, seminars and other events; … Continue reading Seeing the wood from the trees; unearthing a story in a nutshell
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“Perhaps you can help me,” he asked? It was July 2021, and on my way back from celebrating at my brother’s place, Ola driver Mo Hilal had found out I am a writer by trade. He was looking for a name for a kebab place/foodcart that he and two colleagues were going to kick off. … Continue reading The least I can do is gift a great name
Reckon you could spell spontaneity off the cuff without writing it down? I know I’d struggle…and I’m a writer! Being able to understand, picture and then say letters in the right order was the challenge 21 Year 9 and 10 (14 and 15 year olds) students from around New Zealand had to compete in on … Continue reading You mess up two letters, and you’re out of the competition
From your business point of view – how do you see the wood from the trees? That is, when there’s many different ways you could tell the world about what you do or sell, and why this is important, how do you narrow it down to one message? It’s blimmin difficult. It’s also why it’s … Continue reading Unearthing a business first story…seeing the wood from the trees
The words we use and the stories we tell ourselves really matter. None more so that when we’re talking about this third rock from the sun that we inhabit. So, if our government (and the world for that matter) is going to do more than merely mouth platitudes around saving our planet, then our future … Continue reading Reframing our future
Exactly how business changes and morphs as we come out of Covid lockdown is a very murky crystal ball. There is no playbook for the situation the world’s in, and we don’t know the ending…for individuals, for communities and for companies. One aspect which will evolve are the stories businesses tell of themselves and to … Continue reading Coronavirus will force a reset of our business stories (as well as everything else)
One of the roles in Toastmasters (I’m in Wellington’s Collider group) is Grammarian. I had that function recently and was asked to introduce the word ‘lexophile’, an expression I’d never heard of before. A lexophile is a lover of words, finding enjoyment in word play, anagrams, palindromes and the like. While researching the term, not … Continue reading A lexophile…probably many worse afflictions to suffer from!
Two words, two meanings and a demonstration of the power of the right question to…stop…and…make…you…think. You can’t help but flip between ‘over’s’ interpretation. It’s telling. Am I drinking too much? Am I sick of what drinking is doing to me? There’s no judgment, no high moral ground, no finger-wagging. There’s simply a little self-imposed jab … Continue reading A very telling two word question
A brand name by association can be a useful thing. Which is where Duckworth Lewis Accommodation has been clever in its nomenclature. This boarding house (formerly a pub) could’ve called itself Adelaide Road, Te Aro, Hospital Visitor Accommodation, or any number of lesser names. But, being located right beside The Basin Reserve (the home of … Continue reading A brand name that many will get…though some will go ‘huh’?
As an individual, we are all many stories. From our sex to upbringing, religious and political affiliations, likes, food preferences…you name it, depending on your start point we can tell different yarns. Our businesses too are many stories. You could focus on many different aspects of what and how you provide a product or service. … Continue reading Why you can only tell one story (initially)