Category Archives: Uncategorized

For message making process, a picture is worth a 1000 words

December 2, 2016UncategorizedPeter Kerr

But a process is a boring explain, and in the spirit of a picture being worth a thousand words, Punchline’s created a new explanatory diagram. As seen above, it outlines the process of unearthing a message essence for proposals, presentations, campaigns, copy and taglines. The message arrow, seen below, was put together by Punchline’s collaborative … Continue reading For message making process, a picture is worth a 1000 words →

Why you shouldn’t be afraid of metaphors

November 11, 2014Metaphor, Persuasive message, Tagline, UncategorizedAristotle, beer, Emory University, I is an Other; The Secret Life of Metaphor and the Way it Shapes the Way We See the World, James Geary, Krish SathianPeter Kerr

Many people are scared to use metaphors. Sometimes rightly. An over-used, too familiar metaphor is brushed aside and quickly ignored by a reader. But done correctly, a metaphor is like the first sip of a cold beer on a hot summer’s day…hitting the spot perfectly. And don’t think their use is a recent phenomenon necessitated … Continue reading Why you shouldn’t be afraid of metaphors →