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A keystone haiku?

August 22, 2019Content marketing, Marketing, million dollar message, Persuasive message, punchline, value propositionaha, metaphorpunchline

A first story must ring true, and a metaphor makes it come to life — A first story must ring true, and a metaphor makes it come to life
Photo by Mon Petit Chou Photography on Unsplash

Your first story must
Ring true; unearth an aha.
Use a metaphor.

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