Killing two birds with one analogy-stone is a neat trick to pull off.

BedsRus has managed a wee bit of magic with its (bus shelter) ad, ‘How big are your dreams?’

It forces us to simultaneously ask ourselves two questions.

• An existentialist one in the form of whether what we want to achieve for ourselves or others is significant enough?
• An environmental one in whether our nighttime slumbers are providing us with the mental restoration of dreaming

These two inquiries are conflated in our minds…and where are you going to find the answer to those dreams?

At the bed-selling business naturally.

At least that’s what they’d like you to believe – and the choice, as always, is ours.

Now it takes imagination, science, art and a sense of fun to capture a double-meaning expression as your own Million Dollar Message.

If you’re after such a Punchline, call us.

If there’s other expressions which simultaneously hold two ideas at once and which appeal to you, put it in the comments.