Many of us, myself included, are often guilty of over-wording our message.

We use two words when one would do.

We use generic words when our story screams for a metaphor.

We use little known words that can embarrass people because they don’t understand their meaning.

The key to creating your own Million Dollar Message is keeping it simple…but in that story simplicity making it crystal clear what it is you’re selling and why a (potential) customer should be interested.

Such a simple yet profound message could be the name of a report, the first thing read on a website or the title of a speech.

However, there’s a line between being too simple and overly profound.

Your job is to plot a new path, using novel yet familiar words, that balances both.