In an age where the world’s awash with content of multiple kinds, what’s the use of blogging?

An obvious-ish answer is because Google doesn’t like seeing static websites.

From that point of view, regularly updated material in the form of a blog creates change, reminds the internet’s largest search engine that you’re still alive and kicking.

That’s important, but perhaps not as significant as the opportunity blogging provides to tell your own story – your authentic story.

Now, if you’re lucky, someone else with a publishing outlet may tell your story on their behalf. Almost invariably however, the angle they’ll take isn’t necessarily what you would’ve chosen.

Blogging allows you to tell your own story in your own words.

The other great advantage of blogging is by putting those words down on paper (metaphorically speaking), you’re forced to make semi-formed ideas more concrete.

And converting those semi-formed ideas into written form is hugely powerful in refining and relating the stories people want to hear about a business, your business.

Blogging forces you to think about what it is you’re trying to say. Blogging builds believability.

Now I’m sure there’s many other reasons to blog and tell your own stories. What’s some of those other reasons?