Any business could create its narrative from many different objective viewpoints

We all, as a business have different stories, different parts of our whole.

But we can tell only one.

Deconstructing your business to find your One Central Truth is necessary to unearth who you are.

A Million Dollar Message emerges from a structured chaos to reveal a ‘what and a why’ story, fit for purpose.

All a business’s other stories can be developed with its first, most important story acting as a North Star.

These 2-10 words as the basis for the escalator (going in different directions) answer to ‘what do you do’, as well as being an encapsulating story on a business card.

This one story is a lodestone for all internal and external message – one story, told very well.