A brand name by association can be a useful thing.

Which is where Duckworth Lewis Accommodation has been clever in its nomenclature.

This boarding house (formerly a pub) could’ve called itself Adelaide Road, Te Aro, Hospital Visitor Accommodation, or any number of lesser names.

But, being located right beside The Basin Reserve (the home of NZ cricket), it’s taken a tangential approach to what to call itself.

Duckworth Lewis is a loathed, but sometimes necessary, way to figure out how many (adjusted) runs a team batting second must score if a limited overs game of cricket is affected by rain.

The eponymously named method or algorithm causes no end of debate among cricket tragics when it is brought into play (confession, I’m a cricket tragic!).

So, being only a well-hit six from the middle of the Basin’s cricket pitch, the name Duckworth Lewis will bring a knowing smirk from many.

And for those not as fortunate to be aware of cricket’s arcane rules, it will simply be an unusual but not off-putting name.

To put it another way: while appealing (which itself is a cricketing pun, check out its meaning here) to sporting fans, it’s not unappealing for the non-aficionado.