Tag Archives: essence

Your essence – the gem at the heart of your business

Brand name, messages that matter, million dollar message, one central truth, Persuasive message, punchline, ,
Your essence is your why and purpose and does a huge amount of business heavy lifting
Your essence is your why and purpose and does a huge amount of business heavy lifting. Photo by Ileana Skakun on Unsplash

To know what your business really really is, and express it in a form that resonates with all is rightly a holy grail.

Understand and use your business essence, expressed as words, and you:
Have the basis of your first, most important story…and all other stories
Have an internal company rallying call
Have soul

However unearthing your essence is challenging; to say the very least.

Finding the authentic description of what makes your business tick – and why others can care – is no walk in the park.

It is certainly no use attempting to brainstorm your way to your essence. Brainstorming leads you down endless roads of creating fiction, which people cannot own.

The only way to find the spirit of your business is through questioning.

Only questions, from questions, can drive to the One Central Truth about your why or purpose.

From there, only by weaponising words around your One Central Truth can your craft an essence of expression.

Again, this is a real challenge.

But, unearth your essence, and you have a Million Dollar Message to carry out an extraordinary amount of business heavy lifting – now, and into the future.