Two words, two meanings and a demonstration of the power of the right question to…stop…and…make…you…think.

You can’t help but flip between ‘over’s’ interpretation. It’s telling.

• Am I drinking too much?
• Am I sick of what drinking is doing to me?

There’s no judgment, no high moral ground, no finger-wagging.

There’s simply a little self-imposed jab at your conscious and subconscious.

If the answer to ‘Over drinking?’ is affirmative, here’s an answer, here’s one way to do something about it – Alcoholics Anonymous.

This recent billboard on Wellington’s Adelaide Road is understated cleverness; a telling subtle reminder that for some of us, drink is a demon but there are people who can help.

And of course, the ad’s timing following New Year (excess?) is pretty spot-on as well.