Mohawk Media - Punchline

The infographic, also known as data visualisation, is one of those a picture is worth a thousand words examples, literally.

Their ability to convey information, and ideally knowledge, of the sort that allows you to go “ah ha” that’s interesting, is increasingly important.

That’s because images themselves have much more ability to be viral – to be shared through social media such as Pinterest, Linkedin, Facebook, Twitter.

In making data understandable (beyond its Excel or spreadsheet prison), you’re free to ask, and answer questions.

Mohawk Media’s Helen Baxter gave an excellent presentation at a recent Netsquared Wellington Meetup, on ‘Beyond the graph – an introduction to data visualisation’.

Infographics is one of Mohawk’s many (they’re a talented bunch) storytelling skills. Helen is often a go-to media comment person as well – so the facts she comes up with are invariably the real McCoy.

Check out the Prezi of her presentation here.

This wasn’t part of Helen’s presentation, but here is an infographic on the value of infographics, by zabisco.

Infographic Credit to Zabisco