All businesses are telling their stories all the time.

But it can be a mightily difficult task to retain coherence in all those stories. (Different people tell different stories in different ways).

It is very easy to go off on a tangent as you illustrate your different products and services.

Such tangents are natural good and useful…as long as they align with a business’s core message.

This is one reason to have a powerful and resonating first story – the first thing read on a website.

As well as telling customers your what and why, it also acts as a ‘North Star’ or lodestone for all other messaging.

So sure, you might and should tell your stories in different ways.

However, always, but always make sure these other stories reflect and reinforce your first Million Dollar Message.