We’re all complex.

And our individual businesses usually do many things.

Try telling that to a stranger though, and watch their eyes glaze over. That’s because we all crave understanding, immediately.

Sure, later on you might expand the small list of problems you solve.

But initially, at a cocktail party or as the first thing read on your website, you can only state one thing.

Expressing the essence of your business as a single statement requires surgical use of each and every word.

When you succeed in finding those words your one thing, it is a like a huge relief.

At the same time, your own Million Dollar Message can then shoulder all your storytelling’s heavy lifting – a North Star reminder for all web pages, social media posts, sales documents and white papers.

What’s mine?

Poetic clarity of value proposition in 2 – 10 words (which in itself is 10 words!)

Need help with yours – give Punchline a call?