Tag Archives: reflective listener

The power of another person’s perspective

Marketing, Metaphor, million dollar message, Persuasive message, punchline, value proposition, ,
Having someone from outside your organisation can help you obtain a different perspective on what you offer
Perspective, especially from someone outside your organisation, is in the eye of the beholder. Use others to help you find a new perspective.
Photo by Keith Misner on Unsplash

We all get so wrapped up in our own business we can lose objectivity, lose perspective of what we actually do.

It’s the not being able to see the wood for the trees phenomenon.

Having someone else with which to bounce around your idea of ‘business self’ is an invaluable resource.

Preferably you need a person with naive intelligence – the quality of asking obvious (but counterfactually non-obvious) questions.

Such a person needs to be a reflective listener as well – clarifying if what you’re saying is actually what you’re meaning.

Another person’s perspective, carried out with compassion, is a wonderfully liberating aspect for a business.

Find such a person…and use them.

Such a person could of course be Punchline – give us a yell.