Tag Archives: solution

‘Solutions’, a sign of desperation or lack of imagination

Marketing, Metaphor, million dollar message, punchline, value proposition, , ,
The only people who should (possibly) use solutions in their first story are chemical companies
The only people who should (possibly) use solutions in their first story are chemical companies. Photo by Alex Kondratiev on Unsplash

The great default word for businesses trying to describe their ‘what’ is…solutions.

You see it everywhere, far too often.

The trouble is, we all provide a solution of some kind.

And by using the term, you then immediately have to explain what your particular solution is.

So why not use the wonderful extent of english language to actually describe your solution?

Why not unearth the metaphor that captures the essence of what you do and use that to give people an associated idea which unconsciously forms in their mind?

Solutions is not the solution, even if it sounds like it should be.

(If you’re having trouble moving beyond the limiting idea of solution as a descriptor, give Punchline a call. We’re great at helping you discover your real Million Dollar Message).