Tag Archives: stella artois

A more than beerly acceptable way to promote yourself

Brand name, Marketing, messages that matter, million dollar message, Persuasive message, punchline, slogan,
A subtle way to promote that you're good and old
A subtle way to promote that you’re good and old

Perhaps it’s indicative of alcohol’s margins that they often have great advertisements.

That is, they can afford to get their words right.

So, and in no way condoning or encouraging alcohol consumption (though I do drink), here’s a very clever way to remind people Stella Artois has stood the test of time.

“600 years of practice makes perfect”, as photographed recently near Wellington’s (ex-Westpac) Stadium.

As well, they’ve aligned themselves with excellence through a practice makes perfect analogy. Of course, the alliteration in how they promote themselves doesn’t go amiss either.

Understated but accurate, ancient but modern, subtly encouraging…makes me lick my lips simply writing about it. In a word, witty.

(And if you want assistance for your own slogan or statement, given Punchline a yell. We know how to make words work for our clients).