It’s all too easy to complicate the plan(s) we have for our business. ‘Strategy’ can often devolve to a knotty mishmash of ‘goin to’.

For many people though, a clear statement, in your first story, of who you are, what you do and why you do it – is also a very succinct business master plan.

It is clear where your market is, and where you expect growth to come from.

Your story is the plan to move forward.

Your story is your business future.

Your story is your strategy, and your strategy is your story.

Don’t believe me?

Check out this Forbes story on leading Silicon Valley venture capitalist Ben Horowitz who says both go hand in hand.

Does your first story have a clarity which reflects an intent…or do you need help to reveal it?