The new, improved (irony intended) Metlink bus service relaunched in Wellington in early July.

With it they gave us a new slogan come value proposition.

“On our way”.

At first blush it is OK.

But, if it is their customers, including me quite often, who are the important people – the addition of one simple letter, ‘Y’, would make Metlink much more passenger facing.

“On your way”, as opposed to “On our way” much more appeals to my sense of self-interest.

You, and your are arguably the two most powerful words at the consumer/retail level. All of us want to know what’s in it for me.

Metlink’s been copping an enormous amount of flak for its new, arguably overall worse, service.

As well as personalising the bus journey, would ‘your’ instead of ‘our’ slightly soften the criticism?