Photo by Frans Hulet on Unsplash
Advertising is often the art, or deception, of putting a gloss on what we do.
That is, trying to make a product or service bigger, or better sounding, than it really is.
There’s an inherent danger in this approach.
In the same way that if you tell a lie, you then have to remember what you said; telling an imaginary or made-up story about yourself means remembering a non-truth.
That’s tricky. It’s not authentic.
Not only are you trying to fool someone else, you’re trying to fool yourself.
But the thing is, we all have true, good stories about ourselves and our businesses which will appeal to customers.
Candour is respected by others…and it means we don’t have to remember what we’ve said.
Well said Peter and true. I’d add that, morality and candour aside, to not tell the truth nowadays is stupid. The reach of information technology and social media expose lies very quickly.