There’s an old saying that if you don’t tell your own story, somebody else will.

Which means if we want to have a say in how someone else relates our brand or company, then it is in our major self-interest to deliberately craft that story.

Such an intent starts with your first story – a what and why statement which clarifies what we wish to be known for.

If this story is non-generic – and doesn’t contain nothing words like ‘solution’ and ‘innovative’ – you’ve got better than even odds of someone remembering it.

Further, if your first story has a metaphor to help convey part of the heart of your offer – it is even more memorable.

It means even if an outsider doesn’t remember the exact words, they’ll have a feeling for what you’re about.

So, tell your own story right from the start; and you take away the risk of someone else getting it wrong.

How does you own first, most important story stack up? Need help? Talk to Punchline.