Is it simple? Could your staff quickly, accurately (and perhaps poetically) tell a stranger what the business does?

Do they immediately demonstrate they understand the business and who its products and services appeal to?

Or would they stumble around with variations of “we do lots of things?”

You owe it to those working in the business, as well as yourself, to have clarity in your value proposition (or tagline or slogan).

Your staff may not get the words exactly right when speaking them aloud, but that doesn’t matter.

As long as they’re able to get across the purpose of the enterprise, and then their role in it, all is good.

A simple story, easily told by a staff member is gold.

For a start, the most important time for a story, you make life less complicated for an employee.

And, equally importantly, in having a simple story you “run the risk” of having the listener say…”tell me more.”